# Chapter 256

As an entrepreneur, you must be willing to sacrifice for your people. - Masterminds

As an anybody you must be willing to sacrifice for your people. Not just as an entrepreneurs. If they are your people, your tribe, your compatriots then you are in the sacrificial lamb spot, as are all of them. I mean, you expect them to sacrifice for you, right? There is so much more each one of them could be I am sure, but that likely applies to you and me as well. We can be and do . . . more? Sure we can.

So the point I am making here is that the sacrifice goes both ways and that is as it should be. This is where devotion and loyalty are built and can be to everyone’s advantage. This is how legacies are started and companies are built and heirlooms are created. This is not just business, this is family and relationships and networks and the people that matter in our lives. So why is your sacrificing point even in question? Of course you are going to do this and do it enthusiastically.

Except people don’t. And I am not certain why they don’t, just it is clear from the Great Resignation that people don’t feel that their employers are sacrificing anything for them. They don’t feel like their basic needs are even being met, or that they are being valued in an appropriate manner, and yes, I am aware that the employees in question could all be wrong in their assumptions. But it is better if we are asking ourselves what role should I be playing here and am I completing my responsibilities and more here.