What business you are in
# Chapter 206
Understanding yourself is as important as understanding your business. My business is this - granting perspective and changing the view of the change-the-world entrepreneur in international contexts around the world. My business is to leverage other people to their maximum contribution and help them accomplish their vision mission and goals. We are a developer of people styled incubator. We foster and challenge and model the changes that could be in the world and inspire the leader to make it happen in her context and with her vision. That is what the business is about.
What I am about is - I am a consultant of the international variety working with change the world peeps in far flung places around the world. I equip people to succeed. I aim to make the highly competent flourish and thrive. I aim to help the discouraged explode with possibilities and production. I am a world-class expert in helping people transition and reinvent themselves. This is where I stand strongest, in helping others succeed.
Once you understand who you are and what business you are in, then you can more easily see who you need on your team. Like I said I am an equipper and so my most needed teammates are an innovator and an achiever. These additional roles bring a balance and impact to my team that I can’t produce alone as a solo-preneur. These additional team members increase the reach and impact of the business in every way.
No matter who you are or what business you are in, you can improve it by understand them.