The best values aren’t always where you think

# Chapter 126

How does the cheap grocery store have the most decadent brownie mix?? Save-a-lot has long been a favorite in my wife’s family, because of its cut-rate prices and no frills ambience. This is a store where you bag your own groceries by need, because no one is going to help you. This is a store that that has few options of each item on the shelves, not a lot of choices here. Just basic groceries, minimum options, no sale papers or discounts, the only upside here is the prices. And well now . . . the brownies.

The Save-a-lot store brand items, much like other store brand items, at your pharmacy and other grocery stores, is usually stated to be the same item, but a generic offering and a much better price. But here is the thing, up until recently, the store brand versions were just. . . . less. They just didn’t taste as good. That is no longer the case. I use a number of walmart store brand items (Great Value Brand) every day now. I prefer them over the typical commercial brands. I only buy my peanut butter and trail mix in the Great Value brand now. And I only buy my brownie mix in the Save-a-lot brand. To buy the three times as expensive Duncan Hines decadent double chocolate brownie mix, is an exercise in wasting money and getting disappointment. The Save-a-lot brand is better and tastier and far cheaper.

I don’t know how a small discount store company like Save-a-lot can produce something this great, but my taste buds sure are happy they do.